Book

Fifth Edition Now Available!

Book sales are handled by the following two third-party vendors. By clicking these links, you will be leaving this website:

Note that the eBook version is made available via the RedShelf eReader and has limited offline access.

The 5th Edition retains the same basic structure as the 4th Edition and is updated to include links to videos summarizing each chapter (available at the end of each chapter), a new case (Big Five Sporting Good) and a new Quiz (Take-Two Interactive Software). We have also made numerous updates to the text to incorporate user feedback and to reflect updated economic and regulatory conditions.


If you are looking for the 4th Edition, you can find it here.